Natural Herbal Brands Case Study
Check out this website we developed filled with custom e-commerce and product integration.
Natural Herbal Brands (NHB) is a natural vitamin and herbal supplement company, recently established in 2021. Rooted in a vision for holistic well-being, they offer a diverse range of natural supplements tailored to address common health concerns. Their product line includes a pioneering herbal supplement and an impressive array of seven formulations, all meticulously crafted to target health concerns and wellness support. The website is unavailable as the company is no longer in business.
Project Team
This project was managed by the UX/UI Design Team in collaboration with Content Strategy, Brand Strategy, Graphic Design, and Development. This cross functional team took on a strategic approach to create not only a functional e-commerce website but build a recognizable brand.
Deliverables
- Fully Custom E-Commerce Website Design
- Content Strategy to build Brand Awareness
- Fully Redesigned Product Packaging
- Custom Customer Journey (complete with subscriptions, rewards, and accounts)
- Graphics products to match website design and branding
Challenges
At the onset of the project, the client, a budding player in the natural supplements industry, presented our team with a singular objective – to design an e-commerce website for one and only product. The initial challenge seemed straightforward: create a user-friendly e-commerce website to showcase and sell the existing natural supplement. However, as the collaboration progressed, a series of unexpected challenges and opportunities arose, fundamentally reshaping the scope of the project.
Product Expansion
Shortly after the project’s initiation, the client experienced growth, which expanded their healthcare lines from a single product to a diverse line of seven distinct natural supplements. This expansion introduced an entirely new set of complexities. Our team had to devise a UX design strategy that seamlessly incorporated all seven products into the e-commerce website, ensuring each product received adequate visibility and attention.
Content Strategy
In the absence of content, the creative team faced the task of building a content strategy from the ground up. This encompassed creating compelling product descriptions, informative pages, and persuasive calls-to-action. The objective was not only to educate and entice customers but also to establish the brand as a reputable source of information within the natural supplements industry.
Results
Several sections of the website necessitated the integration of custom coding, particularly for the testimonial display on the homepage and the carousel showcasing the products. The demand for a highly interactive user experience led to the development of complex, bespoke coding solutions. A pivotal addition to the redesign was the interactive quick view functionality, which adapts the product display based on variations selected by the user.
This functionality was uniformly applied across all product pages, allowing for a dynamic interaction where choosing different kW options results in alterations to the product images, features, descriptions, and the availability of downloadable content like user manuals and specification sheets. These interactive and dynamic elements were crucial in enhancing the overall user experience of the website.
Final Thoughts
The revitalization of ChargeTronix.com stands as a testament to the power of innovative web design and development in enhancing digital presence and driving business growth. Our work not only delivered a cutting-edge platform for ChargeTronix but also provided critical learnings that will inform our approach to similar projects moving forward.
